Marketing Insights for Marketers and Publishers of Consumer Applications
October, 2010
Insights for Desktop & Mobile Apps
In This Edition: Marketing Insights for Marketers and Publishers of Consumer Applications
App Marketing Insights
Feature Article Written by:
Ryan Ruud
Associate Marketing Communications Specialist
From Apps to Autos: A Vision of the Future
Where are the top three places you spend your time, I imagine your list looks like this: work, in bed and in the car. Read the full article for more information.
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Three Tweets App Marketers Can't Miss From #adwk2010
The advertising world is buzzing this week as thousands participate in the AdWeek 2010 conference. For those of us unable to attend, thank the Twitter gods for hash tags. These beauties are giving marketers and developers 140 character long golden nuggets of knowledge from the industry's brightest minds.
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Putting the New App Store Review Guidelines into Perspective
The following is a brief perspective on several key takeaways from the recently published App Store? Review Guidelines published by Apple®.
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Learn why NGMOCO sold for $400 million to DeNA
Ngmoco made headlines last week when Jason Kincaid at TechCrunch reported that Google Ventures made an investment valuing them well above $100 million.
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Consumer Application Trends
ClickZ feature article
What Apple's New Guidelines Mean for Mobile Marketers
Published by ClickZ October 5, 2010
Rob Weber, Co-Founder of W3i
Since Apple's App Store launch, marketers and developers of iPhone apps have had to humbly submit new apps to the application approval process, throw some salt over their shoulder, click their heels, and blow out a birthday candle hoping the app gets approved. Click on the link below to find out more.
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Favorite Apps

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W3i About Town


Meet us at Ad:Tech in NY November 3-4 , email thomas.heitz@W3i.com for an appointment.

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W3i increases revenue, distribution, and engagement for consumer desktop applications, browser add-ons, and mobile applications. On the desktop app side, app publishers get paid for recommending relevant applications giving advertisers a mass, performance-driven distribution channel. On the mobile side, W3i Mobile Solutions offers low-cost, targeted advertising campaigns for iPhone® apps on a pay-per-install basis with no integration. Learn more

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