W3i Newsletter

February 2012

  • What´s New @ W3i
  • 5 Apps You Should Keep a Close Eye on in 2012
  • Monetizing the Tutorial to Increase In-App Purchases
  • Anatomy of a Mobile App Entrepreneur
  • W3i Success Stories: SpellCraft School of Magic by Appy Entertainment
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January 2012

  • Clash of the AppStore
  • What App Developers Need to Know About Windows 8 and Metro Applications
  • 5 iPhone Video Creation Apps to Unleash Your Inner Spielberg
  • Rants and Anti-Rants from Top-Grossing App Developers
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December 2011

  • $10 Million AppX Game Developer Marketing Fund Accelerates Mobile Game Profitability
  • Desktop App and Add-on Developers, Beware of Browser Changes
  • The World of Apps As We Know It is Changing
  • App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?
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November 2011

  • Use the Power of Heatmaps to Optimize Images
  • W3i Suggests iOS Developers Use MAC Address As UDID Replacement
  • Landing Page Relevance - The New Player in Google's Quality Score
  • Tips on Growing Your App Business Using Actionable Insights
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October 2011

  • 5 App Services Developers Would Have To Be Silly Not To Use
  • How to Get Users to Install and USE Your App
  • Retail Brands Betting Big on Mobile Apps
  • How Android Holds Up Against iOS - Part 2
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September 2011

  • How understanding traffic quality proves incentivized traffic is MORE valuable than organic
  • The viralization of mobile apps - Beyond a physical experience
  • Experimenting beyond paid app downloads
  • How user acquisition differs based on operating system: iOS vs. Android

August 2011

  • Responding to developers' needs, W3i MAAP opens new revenue/distribution streams
  • 15 Essential App Marketing Resources You Need To Read
  • Optimizing Your Mobile Game - How to Introduce Currency in a Virtual Economy
  • What You Need to Know About Behavioral Targeting for Mobile Ads

July 2011

  • The W3i Mobile App Ad Platform Merges the Power of Free App Promotions with Mobile Display Advertising
  • Impact of iOS 5 Notification Center to Mobile App Developers
  • Three tips to increase an app's user retention
  • How Mobile Is Getting More Social

June 2011

  • With More Than 150,000 Active Users, FlipToast Says THANKS with Giveaways Galore
  • The Big Business of Tiny Apps
  • Android vs iOS: A side by side look at freemium gaming on both platforms
  • How Being Innovative Really Pays Off in Mobile Advertising

May 2011

  • iPhone/iPad app business: the road to the Emerald City, tips and strategies for success
  • 6 Tips to create captivating app trailers
  • Calculating lifetime values of freemium gamers
  • To app or not to app? Branded apps drive user relationships

April 2011

  • Growing Your iPhone/iPad App Business
  • Mastering Freemium Game Mechanics Series: Social Alerts
  • App discovery, monetization and growth
  • Why Ad Bursts Work to Drive App Installs

March 2011

  • Web Applications Development Top: The Cookie Effect
  • App Marketing Tip: The secret to Apple
  • Pocket Pillars: Four Things Every Great Mobile Game Has
  • Developers Respond to FTC Inquiry on In-App Purchases
  • Top the iOS App Store Rankings by Getting All Your Ducks in a Row

February 2011

  • Mastering Freemium Game Mechanics Series, Why Now
  • App Engagement More Important Than Ever, Steps You Can Take Today To Retain Users
  • The Superbowl Effect, Impact On Web Traffic Inside the W3i Network
  • Top the iOS App Store Rankings by Getting All Your Ducks in a Row

January 2011

  • W3i Ups The Ante For iOS App Discovery and Monetization Solutions
  • This Week in Apps: Mac App Store Opens, Freemium vs. Paid Web Apps and In-App Purchase Numbers Heat up PLUS The Thought of The Week
  • Know This When Choosing Freemium or Paid For Your Web App
  • How Apps Will Be Used by Marketers in Tomorrow's Connected Devices

December 2010

  • Million PLUS Dollars up for Grabs to Mobile Freemium Game Developers
  • 2011 New & Emerging Trends Series: Virtual Goods, How Far We've Come
  • Monitoring App Performance in the Wild
  • How App Marketing Differs From Search Engine Marketing

November 2010

  • How to Think Like a Blockbuster App Developer: Interview with Mike Lee, Co-founder, Tapulous
  • One Third of Top Grossing Apps Are Free, Majority of Those Driven by Virtual Goods
  • App Marketing: The Seven Deadly Sins
  • Holiday App Store Traffic Is Insane. Don't Miss Out

October 2010

  • From Apps to Autos: A Vision of the Future
  • Three Tweets App Marketers Can't Miss From #adwk2010
  • Putting the New App Store Review Guidelines into Perspective
  • Learn why NGMOCO sold for $400 million to DeNA

September 2010

  • Ngmoco's $100M+ Valuation Is Just The Beginning For Freemium Mobile Apps
  • W3i Launches Content API for Effective Delivery of Free Downloads
  • Social Games Taking a Chunk Out Of Console Game Sales
  • Charge your Custom Toolbar by Engaging with Social Apps: 3quency Highlights
  • 15 Ways to Increase Application Use

August 2010

  • 5 Mistakes to Avoid When Creating an iOS or Android App
  • Making Custom Toolbars a Snap Using 3quency
  • Split Ranking in the App Store - Something Else to Consider
  • Creating an Effective App Distribution Plan

July 2010

  • Twitter Means Business for App Developers
  • Android vs iOS - Where Should App Developers Spend Their Time?
  • W3i Launches New Incented Mobile App Distribution Service for iOS App Developers
  • Tips on How to Get Top iPhone Apps, Based on Mobile Application Research